Not only is marketing hard, but it feels pushy and rude. This is a big reason I no longer work for myself full-time. When I lived in the Netherlands, I had a little editing / proofreading / translating business, and before and after that (here in Canada), I’ve done a lot of freelance work as well. I work my ass off to get the first few clients, and after that they come to me by word of mouth, which is lucky because I really hate self-promotion.
I mean, I know it’s an essential part of business. But it feels really wrong and artificial to say “hey, hire me because I’m the best!” or “look at this beautiful stuff I made; give me money for it!” It’s not that I think I’m bad at my work, but rather that it makes me very uncomfortable to push myself onto others. Continue reading